The IT department at Hewlett Packard (HP) was being called upon to reduce redundant content-centric MarTech systems around the world. They needed to reduce resources and budget to regenerate content, duplicate production of assets and synchronize disparate systems.

SDL and Tahzoo built the API layer to normalize data from 12 back-end systems and facilitated content hub architecture. SDL and Tahzoo also enabled the creation and enforcement of global standards. ​

HP was able to reduce content globalization costs by $100 million over 5 years and collect, on average, 140 million more page views per year, 1000 sites within the first 10 months, distribute over 4 million content assets, and have thousands of new products edited/added per month to the new CMS. ​